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Description
that defines the specific tasks and expectations
Product Content Brief:
Overview:
Our company is looking to create high-quality product descriptions for our new line of skincare products. We are seeking a skilled and experienced content writer to assist us in creating compelling and informative descriptions that will help showcase our products and attract potential customers. The writer will be responsible for crafting product descriptions that accurately describe the features and benefits of each product, while also highlighting the unique selling points that set our brand apart from competitors.
Tasks:
– Research and familiarize yourself with our brand, values, and target audience to ensure that the tone and messaging of the product descriptions align with our overall brand image
– Review the range of skincare products and gain a thorough understanding of each product’s key features, ingredients, and benefits
– Write clear, concise, and engaging product descriptions that accurately describe the product and its benefits to potential customers
– Utilize persuasive language and storytelling techniques to create an emotional connection with readers and compel them to purchase the product
– Incorporate relevant keywords and SEO strategies to optimize the product descriptions for search engines and increase online visibility
– Proofread and edit all descriptions to ensure they are free of grammatical errors and typos and maintain a consistent tone and style throughout
– Collaborate with the marketing team to incorporate any product updates or promotions into the descriptions as needed
– Meet all project deadlines and communicate any delays or issues promptly to the project manager
Expectations:
– Produce high-quality, unique, and engaging product descriptions that accurately showcase the benefits and features of each product
– Adhere to the brand’s tone and messaging guidelines to maintain consistency and reinforce brand identity
– Optimize product descriptions for SEO to increase online visibility and drive sales
– Meet assigned deadlines and effectively communicate any delays or issues to the project manager
– Continuously review and update product descriptions as needed to reflect any changes or updates to the products
– Maintain a positive and collaborative working relationship with the project manager and other team members.
Additional information
| Size | S, M, L, XL, 2XL |
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